Baby René

BABY RENÉ is a gentle baby care brand created to introduce a calm, dermatologically sensitive product line to the local market. Developed by influencer Anete Spīķe, the brand focuses on trust, softness, and everyday care for the most delicate skin. We were responsible for the full visual identity and packaging design, including a baby shampoo and body wash enriched with calendula and chamomile extracts. The goal was to create a visual language that feels reassuring, clean, and emotionally warm—without unnecessary decoration. The design approach was intentionally minimal. Clean typography paired with a custom daisy icon in the logotype reflects purity and care, while a soft white color palette and generous spacing communicate safety and clarity. Subtle details add warmth and approachability, supporting the brand’s gentle positioning within the baby care and cosmetic market.