ESI

ESI is a café brand built around calm, simplicity, and everyday ritual. The visual identity was developed following a “less is more” philosophy—creating a refined and functional aesthetic that reflects the atmosphere of the space and the experience of slowing down. We delivered a complete visual identity designed to feel quiet, warm, and timeless. The goal was to create a cohesive visual language that supports the café’s environment without overpowering it. Our work extended across social media visuals and strategy, printed materials, and full-scale content production, including photography and videography. The identity ensures a consistent and recognizable presence across both digital platforms and physical touchpoints within the café.