FILIA
Visual identity for FILIA, a network of medical centers dedicated to professional, empathetic, and accessible healthcare. The goal was to develop a visual system that reflects trust, clarity, and calmness—values that are essential in the medical field. We designed a clean and modern logo, selected a soothing and reliable color palette, and defined a typographic system that balances professionalism with approachability. To ensure brand consistency across touchpoints, we also created a range of print materials, including business cards, folders, document templates, and signage—helping FILIA communicate with patients in a clear and cohesive way.