FILIA
2025
FILIA is a network of medical centers dedicated to professional, empathetic, and accessible healthcare. The visual identity was developed to support trust-driven communication while creating a calm and reassuring patient experience. We designed a complete visual identity system focused on clarity, reliability, and approachability—values essential in the medical field. The logo, color palette, and typographic system were carefully crafted to balance medical professionalism with warmth and human sensitivity. To ensure consistency across all touchpoints, we extended the identity into a range of print materials, including business cards, folders, document templates, and signage. The system was designed to function seamlessly across everyday patient interactions, helping FILIA communicate clearly and cohesively within its clinical environment.