Sigulda Zoo
2023
Sigulda Zoo is a public educational space focused on nature, animals, and family-friendly experiences. The project aimed to create a cohesive visual language that supports learning, orientation, and engagement both on-site and online. We developed a visual system applied across a range of printed and digital materials, including educational animal information panels, price lists, and social media visuals. The goal was to balance playfulness with clarity—making information accessible, engaging, and easy to understand for visitors of all ages. The resulting visual language is informative yet light, designed to enhance the visitor experience while strengthening the zoo’s visual identity across physical spaces and digital channels.