KUUP Dance

KUUP Dance is a contemporary dance collective known for expressive movement, raw energy, and a strong physical presence. The visual identity was created to reflect the group’s dynamic nature while leaving space for emotion, tension, and interpretation. We developed the visual identity, including logo design, color palette, and social media templates, shaping a system that supports both movement and stillness. The goal was to create a minimal yet expressive visual language that resonates with KUUP’s artistic direction rather than overpowering it. The identity captures contrast—between control and release, structure and spontaneity. Restrained typography and a carefully selected color palette allow the choreography and performers to remain central, while the visual system provides a clear and recognizable framework for communication across digital platforms.