PIEJūRAS MEDICAL PRACTICE

Piejūras Medical Practice is a healthcare provider located near the coast, offering professional medical care in a calm and reassuring environment. The visual identity was designed to reflect trust, clarity, and a sense of safety—values essential in patient-centered healthcare. We developed a visual identity system built around minimal graphics, clean typography, and a nature-inspired color palette. The goal was to create a visual language that feels professional yet warm, supporting clear communication and patient confidence. The identity was applied across a range of print materials, including logo design, business cards, referral forms, posters, envelopes, and folders. Designed to appeal to patients of all ages, the system meets the standards of modern healthcare communication while maintaining a calm and approachable tone.